Kathleen Shaw
- Dec 31, 2021
- 5 min read

5 Wix Marketing Tools to Grow Your Business

Updated: Jan 25

Wix is an excellent platform to use to build a website. It is a platform that allows for a simplified process of website development, with the control in your hands of whether you want to use a template or start from scratch. Wix does more than simply provide the service of building a website, as it can also be utilized to strategically market your business. A variety of tools are offered, and their functionalities allow for the control to be able to edit and optimize your website for efficient navigation and growth for your business.

Utilizing the various marketing tools on Wix to optimize your website can benefit your company and boost your business. There are many tools to choose from, which can all provide growth opportunities for business. Some of these marketing tools include the following:

1- Email marketing

As we talk about in our previous blog, Wix provides the opportunity to send out mass emails through Wix ShoutOut. In a simplified and efficient approach, you can easily create newsletters, coupons, and more, and email it to your contact list immediately after creation. Integrated email marketing services allow for increasingly more efficient communication between company and client. SmartActions is a tool that can also aid in efficient communication, providing the option to send automated emails when you do not have time to send or respond to every message, including messaging those who visit your website or make a purchase.

2- AppMarket

example of Wix AppMarket showing 8 apps on their website

The Wix AppMarket is a marketplace of apps and tools that can be added to a Wix website to enhance its functionality and capabilities. The AppMarket includes a wide variety of apps for different industries and business needs, such as e-commerce, marketing, and social media.

One of the key benefits of the Wix AppMarket is that it provides businesses with a wide range of tools and apps that can be easily added to their website. The AppMarket includes apps for things like appointment scheduling, email marketing, and social media integration, which can help businesses to streamline their operations and reach more customers. Additionally, businesses can also use the AppMarket to add third-party apps and integrations, such as Google Analytics and Salesforce.

Another benefit of the Wix AppMarket is that it allows businesses to customize their website and add new features without needing to write any code. With the AppMarket, businesses can easily add new capabilities to their website, such as a blog, forum, or online store, without needing to have any programming knowledge. Additionally, the AppMarket is continuously updated with new apps, which allows businesses to stay up-to-date with the latest tools and trends.

Overall, the Wix AppMarket is a valuable resource for businesses looking to enhance the functionality and capabilities of their website.

3- Managing contacts

Managing contacts is an important aspect of running a small business, and Wix provides a variety of tools and services that can help businesses to manage and organize their customer data.

One of the key benefits of Wix's contact management tools is that they provide businesses with the ability to easily store, organize, and access customer data. The platform allows businesses to create and manage customer profiles, which can include information such as contact details, purchase history, and communication preferences. Additionally, businesses can also use the platform to segment their customer data and create targeted marketing campaigns.

Another benefit of Wix's contact management tools is that they provide businesses with the ability to automate their customer communications. For example, businesses can use the platform to set up automated email campaigns, send personalized messages, and trigger specific actions based on customer behavior. Additionally, Wix also offers a CRM system that allows businesses to manage customer relationships, automate their marketing campaigns, and track their sales.

4- Wix Blog

The Wix Blog App is a feature that allows businesses to easily add a blog to their Wix website. The blog app includes a variety of tools and features that can help businesses to create and manage their blog content, and engage with their audience.

One of the key benefits of the Wix Blog App is that it provides businesses with an easy-to-use platform for creating and managing their blog content. The app includes a drag-and-drop editor that allows businesses to easily create new blog posts, and a variety of customizable templates that can be used to match the look and feel of their website. Additionally, the Blog App also allows businesses to schedule their posts, add multimedia and even comments feature for the audience.

Another benefit of the Wix Blog App is that it allows businesses to engage with their audience and build a community around their blog. The app includes features such as social media integration, which allows businesses to share their blog posts on social media platforms, and a commenting system that allows visitors to leave comments on blog posts. Additionally, the Blog App also includes a search bar, categories, and tags, which makes it easy for visitors to find the content they are looking for.

Overall, the Wix Blog App is a valuable feature for businesses looking to add a blog to their website.

5- Site Booster and GetTraffic

Wix offers two features, Site Booster and GetTraffic, that can help businesses to increase their visibility and drive more traffic to their website. These features are designed to improve a website's search engine performance and help businesses to reach more customers.

One of the key benefits of the Site Booster app is that it helps businesses to improve their search engine optimization (SEO). The app includes tools such as keyword research and optimization, which can help businesses to improve their website's visibility in search engine results pages (SERPs). Additionally, Site Booster also provides businesses with a comprehensive website analysis that can help them to identify and fix any technical issues that may be impacting their website's performance.

The GetTraffic app is another feature that is designed to help businesses to drive more traffic to their website. The app includes features such as Google Ads integration and website analysis, which can help businesses to understand how their website is performing and make data-driven decisions to improve it. Additionally, the app also includes a feature that allows businesses to track the performance of their website, including the number of visitors, bounce rate and conversion rates.

Wix offers more than just website building. The array of marketing tools and services can help you to market your business, boost your online presence, and grow your audience. These tools can be relatively simple to use, but they can also be effectively used by an expert to help professionally market your business. The experts at Codemasters can use Wix marketing tools to expertly optimize your company’s website for exceptional growth and recognition of your company.