What was the goal of this SEO project?

Increase qualified organic demand for retrofit and lighting services in Ontario by improving rankings, clicks, and conversions without relying on ads.

What results were achieved after six months?

Organic clicks rose from 2,733 to 5,669 (up 107 percent). Impressions reached 292,833. Rankings expanded to 4 number-one terms and 7 top-three terms, and organic leads grew 3.1×.

How quickly did results start to show?

Meaningful movement began within 6–8 weeks as new service pages were indexed and local signals improved, with compounding gains through months three to six.

What work drove the improvement?

Technical fixes (speed, crawl, canonicals, structured data), intent-mapped service and city pages with FAQs, Google Business Profile updates, internal linking, and content that answers retrofit and upgrade questions.

Was paid traffic used to get these results?

No. The growth shown is from organic search. A small ads campaign ran only to maintain qualified demand while rankings climbed.

How were results measured?

Google Search Console for clicks, impressions, and ranking coverage; Google Analytics 4 for sessions and conversions; and form and call tracking for lead counts.

What was the ROI impact?

Cost per lead decreased 34 percent and payback landed within 6 months, driven by higher-quality traffic and better converting service pages.

Will this approach work for other Ontario SMBs?

Yes. The playbook is built for SMBs—fix the technical base, publish intent-matched pages, strengthen local signals, and measure conversions. Timelines and results vary by competition and starting point.