How long did it take to see results?

Traction began within the first month. Across six months, clicks rose 107%, impressions 105%, and conversion rate improved from 0.12% to 0.34%.

What were the main obstacles?

Duplicate titles and thin product copy, crawl blocks that kept key URLs out of the index, Merchant Center disapprovals due to missing GTINs and high-resolution images, few topical backlinks and heavy hero media that slowed Largest Contentful Paint.

What actions delivered the biggest impact?

A deep technical audit and sitemap cleanup, rewriting product pages around search intent, adding Product and HowTo schema, rebuilding Shopping feeds with valid GTINs and attributes, compressing imagery for faster LCP, creating a Water Treatment 101 hub and strengthening internal links.

Did you rely on paid media?

The program focused on organic growth and Shopping readiness. Merchant Center compliance was restored so products could qualify for rich results and future paid activity, but the results shown here come from organic improvements.

Which keywords moved into buying positions?

eco dishwasher tablets (#2), eco friendly dishwasher tablets (#2), shower head filter for hard water (#2), hydroflow water softener (#1) and hydroflow water conditioner (#1), among others.