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Search Engine Optimization

Get your business in front of your customers, and generate immediate sales with our SEO and paid advertising campaigns.

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Ecommerce website design & development

Ecommerce websites built to sell.

We design and develop online stores for Canadian businesses on Shopify, Wix Studio and WooCommerce. Product structure, checkout, shipping, tax, ecommerce SEO and revenue tracking are planned together—not bolted on after launch.

The job of your store

A better-looking store is not enough.

Your ecommerce website has to help the right shopper find a product, understand it, trust the business, complete checkout and give you clean data about what produced the sale.

Help shoppers find products

Clear categories, collections, search, filters and navigation that match how customers actually shop.

Build confidence quickly

Strong product information, reviews, policies, delivery expectations and accessible mobile layouts.

Reduce checkout friction

Payments, taxes, shipping, discounts and transactional emails configured and tested before launch.

Measure real revenue

GA4 ecommerce events for product views, add-to-cart, checkout and purchases by source and campaign.

What we build

One ecommerce system, not six disconnected tasks.

Design, development, ecommerce SEO and tracking need to work from the same plan. These are the core workstreams we combine for a clean launch.

Store strategy & architecture

Platform fit, category hierarchy, collections, filters, URLs, product templates and customer journeys.

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Mobile-first navigation, product pages, trust signals, cart UX and clear calls to action.

Products & operations

Variants, SKUs, inventory rules, pickup, delivery, shipping, taxes, discounts and order emails.

Forms, calculators, memberships, subscriptions, CRM, email, reviews and operational integrations.

Collection targeting, product metadata, internal linking, schema, canonicals and crawl control.

Analytics & improvement

GA4 ecommerce setup, campaign attribution, funnel checks and post-launch conversion improvements.

Platform selection

The platform should fit the business—not the agency.

We recommend the platform after reviewing your catalog, operations, content needs, integrations and growth plan.

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Best for service brands adding ecommerce, local stores, and small to mid catalogs. Clean product pages, fast checkout, and strong local SEO.

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Shopify

Strong fit for ecommerce-first brands that need mature inventory, discounting, POS, shipping and app integrations as the store scales.

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WooCommerce

Strong fit for content-heavy businesses that want WordPress flexibility, deeper template control and a highly customized ecommerce environment.

The process

A controlled build from store plan to first order.

Step

01

Discovery & platform fit

We review products, customers, operations, shipping, payments, integrations, content and growth goals.

Step

02

We map categories, collections, URLs, filters, templates, internal linking and primary search intent.

Step

03

We design mobile navigation, collection pages, product pages, cart, trust elements and supporting content.

Step

04

We build the store, configure products and operations, and connect the required marketing and business tools.

Step

05

QA, tracking & launch

We test transactions, shipping, taxes, discounts, emails, mobile layouts, indexing and GA4 ecommerce events.

Step

06

We use search, behavior and checkout data to prioritize SEO and conversion improvements after launch.

Common features we implement

ecommerce online secure ckout example
Online store collection page displaying tote bag products in an e-commerce grid

Ecommerce setup from product pages to checkout, shipping, and tracking.

We set up the ecommerce essentials end to end: products and variants, collections and filters, shipping rules, taxes, discount codes, and payments. We also connect GA4 ecommerce tracking so you can see revenue, add to cart, checkout starts, and purchases by channel. If needed, we integrate your email or CRM so abandoned cart, post purchase, and review requests are automated and measured.

Website lessons page with online scheduling — class catalog and “Book Now” buttons for indoor climbing sessions
ecommerce checkout

Designed for Canadian businesses

Built for Canadian ecommerce realities

Your store needs more than attractive product pages. We account for Canadian tax and shipping requirements, accessible shopping experiences, consent-conscious analytics and CASL-friendly customer communication.

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Canadian tax, shipping and payments

GST, HST and provincial tax settings, shipping zones, local pickup, delivery options, discounts and payment methods configured and tested against the requirements you provide.

Readable contrast, logical headings, keyboard-aware navigation, labelled forms and clear product content help more customers browse and complete purchases successfully.

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Privacy-conscious ecommerce analytics

GA4 ecommerce events, Search Console and consent-aware tracking help measure product views, add-to-cart actions, checkout starts, purchases and revenue by marketing source.

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CASL-friendly email and cart recovery

Clear consent language, unchecked subscription options, optional double opt-in and clean customer tagging for newsletters, promotions and abandoned-cart communication.

Selling in English and French? Bilingual URL structures, hreflang, translated metadata and localized product and collection templates are available when required.

Typical investment

Scope first. Fixed quote second.

$5K–$25K

Typical build range currently stated by CodeMasters, plus HST. Final pricing depends on verified scope.

What changes the price

Your quote depends on:

✔ Number of products and variants

✔ Platform and migration requirements

✔ Shipping, tax and fulfillment complexity

✔ Subscriptions, memberships or marketplaces

✔ Custom integrations and automation

✔ Content, photography and data cleanup

Bring us the products, the bottlenecks and the business goal.

Our expertise in action

Insights From Ecommerce Experts

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Frequently asked questions

What businesses ask before an ecommerce build

Which ecommerce platform should we use?

That depends on your catalog, operations, integrations, internal editing needs and growth plan. We assess the fit before recommending Wix Studio, Shopify or WooCommerce.

Can you redesign or migrate an existing store?

Yes. A migration plan should include products, customers where supported, URL mapping, 301 redirects, metadata, analytics, payment settings and launch monitoring.

Do you configure Canadian tax and shipping?

We configure the store according to the business requirements you provide and test the customer experience. Tax or legal decisions that require professional advice should be confirmed with your accountant or counsel.

Is ecommerce SEO included?

The build includes SEO foundations such as clean architecture, metadata structure, internal linking, index controls and analytics setup. Ongoing keyword growth, content and authority work can continue after launch.

Can you build custom ecommerce functionality?

Yes. CodeMasters builds custom Wix Velo functionality and integrations, and can scope workflows such as quoting, subscriptions, memberships, custom forms, CRM routing and automated customer communications.

How will we measure whether the store works?

We configure ecommerce events so you can review product views, add-to-cart actions, checkout starts, purchases and revenue by channel in GA4, subject to the platform and consent setup.

How much does an ecommerce website cost?

CodeMasters currently states that most projects fall between $5,000 and $25,000 plus HST. A fixed quote requires the product catalog, required workflows, integrations and migration scope.

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