Search Engine Optimization
Get your business in front of your customers, and generate immediate sales with our SEO and paid advertising campaigns.
SEO Services
Get your business in front of your customers, and generate immediate sales with our SEO and paid advertising campaigns.
Awards & Certifications
Trusted by Canadian SMBs; recognised by Clutch, DesignRush, GoodFirms, and ThreeBestRated.
What you get with our SEO program
We drive qualified traffic and leads—not vanity metrics. Every plan includes the essentials below; no fluff, no lock-in.
Technical SEO health
Crawl/index fixes, canonicalization, XML sitemaps, robots, redirects, CWV (LCP/CLS/INP), hreflang (EN/FR), pagination, duplicate/thin content cleanup, and log-level diagnostics.
On-page optimization
Keyword mapping, intent-aligned titles/meta, H1–H3 structure, entity terms, internal linking, media optimization, and JSON-LD schema (Service, FAQ, HowTo, Breadcrumb, Organization).
Local SEO for Canada
Google Business Profile optimization, categories/services, posts/photos, reviews strategy, NAP consistency, Canadian/provincial citations, and city/region landing pages.
Content strategy & production
Research for Canada & provinces, topic clusters, briefs, service pages, industry pages, and blogs. Refreshes for decay, E-E-A-T author bios, and CASL-safe lead magnets.
Authority & digital PR
Unlinked brand-mention reclamation, partner/supplier placements, resources/PR outreach, niche directories—no PBNs, no spam. Risk-managed link acquisition.
Analytics, tracking & reporting
GA4 events for calls/forms, Search Console integration, rank tracking, and a Looker Studio dashboard. Clear ROI via goal/conversion attribution and monthly insights.
Our SEO process
A transparent, 6-step program that builds momentum in weeks—then compounds.
Step
01
Research & baseline
We confirm goals, ICPs, service areas, and competitors. We benchmark organic traffic, rankings, conversions, and technical health so we can prove lift.
Step
02
Technical audit & quick wins
Fix crawl/index issues, sitemap/robots, canonicals, redirects, CWV (LCP/CLS/INP), duplicate/thin pages, hreflang (EN/FR), and URL hygiene. Push quick wins live first.
Step
03
On-page optimization
Map keywords to pages, rewrite titles/meta/H1–H3, improve copy for intent, add internal links, compress media, and implement rich-result schema (Service/FAQ/HowTo/Breadcrumb).
Step
04
Content & topic clusters
Publish/refresh bottom- and mid-funnel pages: service hubs, city/industry pages, and support articles. Build topical depth with briefs, FAQs, and E-E-A-T signals.
Step
05
Local SEO & authority
Optimize Google Business Profile (categories, services, posts), create local landing pages, build/clean citations, and earn safe links/mentions through PR, partners, and resources.
Step
06
Measure, iterate, scale
GA4 + Search Console + Looker Studio. Track calls/forms by source, monitor rankings, and run monthly sprints to expand content, links, and markets.
Book a free 30-min consultation call
Tools & integrations
We’re platform-agnostic. We recommend the stack that fits your goals, content, and budget—and every build ships AODA-minded and SEO-ready.
Google Analytics 4
Event-level tracking for calls, forms, quotes, and bookings with clean source/medium attribution.
Google Tag Manager
Centralized event firing, consent-mode v2, and zero-code tracking updates.
Google Search Console
Query, index, and enhancement data wired to your site for continuous SEO diagnostics.
Looker Studio
One live report combining GA4, GSC, GBP, and rank tracking to show ROI
Google Business Profile
Categories, services, posts, and review strategy connected for Local SEO lift.
Ahrefs / Semrush
Keyword research, competitor gap analysis, and link monitoring for ongoing growth.
Screaming Frog
Full technical crawls (duplicates, canonicals, redirects, CWV hints) to keep the site healthy.
HubSpot / Mailchimp
CASL-safe lead capture and automated nurture with proper UTM/source tagging.
Case studies: rankings to revenue
From technical fixes to content & local maps—see the impact on visibility and enquiries.
Built for Canadian SEO standards
We run SEO with Canadian requirements in mind—accessible content (AODA/WCAG), CASL-safe list growth, bilingual EN/FR SEO, and privacy-first analytics that meet PIPEDA/GDPR expectations.
AODA/WCAG-minded content
Clear semantic headings, descriptive link text and alt text, readable contrast, and indexable templates. Accessibility improves user experience and helps search engines understand—and rank—your content.
Privacy-first analytics & tracking (PIPEDA/GDPR)
GA4 and Search Console configured with Consent Mode, privacy-friendly event tracking (forms, calls, buttons), and Canadian data/region options where possible. You see real SEO performance without risky data practices.
CASL-safe lead capture
Plain-language consent for email/SMS, unchecked boxes by default, optional double opt-in, and consent logging—so your list growth follows Canada’s anti-spam rules and protects deliverability.
Bilingual EN/FR SEO options
Hreflang tags, translated metadata and copy, and correct URL structure (subfolders or single-site toggles) to serve both languages without duplicate-content issues—ideal for Ontario and national audiences.
What our clients say about our SEO
Our clients rave about our SEO services. We believe we’d be a perfect fit for you. Hear their experiences firsthand.
Code Masters built our website from scratch and did an incredible job. Their SEO work has been instrumental in bringing in more traffic and customers. Highly recommend!
Amanda Alice Smith
Horse Education Online
Faysal is a class act—amazing communicator, prompt, determined. He dove in, found a solution, and exceeded expectations. I’d recommend CodeMasters to anyone.
Justin Wagler
Justinwagler.com
Fantastic - to say the least. Loved working with Codemasters! I am really impressed with the level of communication and the integrity that Faycal conducts himself with. Great experience and I highly recommend.
Laukik Patil
LxP Digital
NEXT LEVEL SUPPORT! We were stuck; they got the site working exactly how we wanted—super efficient and friendly. Highly recommend!
Kyla Donkersgoed
Too Pink Creative
FAQs
How long does SEO take to show results?
Most clients see early movement in 4–6 weeks from technical fixes and on-page updates; compounding wins typically land in 3–4 months as content and links index.
What’s included in your SEO program?
Technical fixes (crawl/index/CWV), on-page optimization (titles/meta/H1–H3/internal links/schema), Local SEO (GBP + citations), content strategy/production, safe authority building, and GA4/Search Console reporting.
Can you migrate my site without losing rankings?
Yes. We run a pre-launch audit, 301 redirect map, canonical and sitemap updates, structured data, and Search Console/GA4 validation to preserve equity.
What does SEO cost?
Typical monthly programs start in the low four figures, depending on pages, markets, and content scope. Fixed-fee audits and project sprints are also available.
Do you write content or just advise?
We do both—briefs and full production for service pages, industry pages, city pages, and support articles, including E-E-A-T authoring and CASL-safe lead magnets.
Do you support AODA/WCAG and bilingual sites (EN/FR)?
Yes. We bake in accessibility best practices (AODA/WCAG 2.1 AA) and hreflang for English/French to improve eligibility and user experience in Ontario and across Canada.
Do you handle Local SEO for Canada?
Absolutely—Google Business Profile optimization, categories/services, posts, review strategy, city/region pages, and Canadian citation cleanup.
Is your link building safe?
Yes. We earn links through digital PR, partners/suppliers, unlinked brand mentions, and niche directories. No PBNs, spam, or risky tactics.
How do you measure success?
GA4 events for calls/forms/quotes, Search Console queries and coverage, rank tracking, and a Looker Studio dashboard showing traffic, conversions, and ROI trends.
Do you work with Wix, WordPress, Shopify, and Squarespace?
Yes. We optimize all four—clean themes, fast media, structured data, 301s, and platform-specific speed and SEO settings.
