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4 Reasons Blogging Will Help you Grow Your Business

Updated: Jun 5, 2023


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Get Started on those Blogs!

Marketing your business is not always a simple task and can be daunting if you do not know where to begin. When marketing your business, it should be strategic with the end goals of growth and recognition for your company in mind. There are many methods of marketing to use to bring attention to your business, including social media, email marketing, and digital advertising. These marketing methods are all effective regarding contributions to the growth of your business, but another effective method that can often be overlooked is blogging.


Blogging is a very effective way to increase clicks and page visits for your website and can even create loyal readers and customers. Businesses who have a blog receive over 50% more leads than the businesses who do not have a blog. Blogging is a very effective way to draw specific attention to your business and to enhance the visibility of your company in a search result, further increasing traffic and attention. Utilizing an integrated blogging tool within your website can provide benefits for your business. A blog can be created on any blog-creation platform, but an effective way to reap more benefits for your business with blogging would be to create a blog directly through Wix. Blogging with Wix is increasingly more convenient as you are able to create and post blogs with your website, which allows for a seamless connection.



Creating a blog with Wix can present opportunities for your business that can result in a considerable amount of growth. Creating a blog for your business can provide many benefits, including:


1- Build company awareness

Blogging is a powerful tool for building company awareness and establishing a strong online presence. By regularly creating and publishing high-quality content on a company blog, businesses can attract and engage with a wider audience, establish themselves as industry thought leaders, and ultimately drive more traffic to their website.


One of the key benefits of blogging for company awareness is the ability to reach a wider audience. By creating informative and engaging content, businesses can attract readers who may not have otherwise found them through traditional marketing channels. Additionally, by optimizing blog posts for search engines and sharing them on social media, businesses can increase their visibility and reach even more potential customers.


Another benefit of blogging for company awareness is the ability to establish a strong brand identity and position the company as an industry thought leader. By consistently producing high-quality content on a specific topic or industry, businesses can establish themselves as experts in their field and build trust with their audience. This can lead to increased brand loyalty and ultimately more sales. Additionally, a well-maintained blog can also showcase the company's personality and culture, helping to humanize the brand and build a stronger connection with readers.


2- Attract new readers/customers

graph showing increase of indexed leads vs monthly blog posts
(Photo courtesy HubSpot)

Blogging is another a powerful tool for attracting new readers and customers to a business.

One of the key ways that blogging can attract new readers and customers is through search engine optimization (SEO). By optimizing blog posts for keywords related to their business or industry, businesses can increase their visibility in search engine results, making it more likely that potential customers will find their website. Additionally, by including calls to action in blog posts, businesses can encourage readers to make a purchase or contact them for more information.


Another way that blogging can attract new readers and customers is through social media sharing. By sharing blog posts on social media, businesses can reach a wider audience and drive more traffic to their website. Additionally, by engaging with readers and followers on social media, businesses can build relationships and establish themselves as a trusted and authoritative source in their industry. This can lead to increased brand loyalty and ultimately more sales. Furthermore, by consistently providing valuable content in their blog, businesses can establish themselves as a go-to source of information, making it more likely that potential customers will turn to them when they are ready to make a purchase.


3- Gain exposure

By regularly creating and publishing high-quality content on a company blog, businesses can attract and engage with a wider audience, establish themselves as industry thought leaders, and ultimately drive more traffic to their website.


One of the key ways that blogging can help a business gain exposure is through search engine optimization (SEO). By optimizing blog posts for keywords related to their business or industry, businesses can increase their visibility in search engine results, making it more likely that potential customers will find their website. Additionally, by including calls to action in blog posts, businesses can encourage readers to make a purchase or contact them for more information. Furthermore, by regularly updating the blog with fresh and relevant content, it will also help in increasing the domain authority and overall ranking of the website, which in turn can also increase the visibility of the website.


Another way that blogging can help a business gain exposure is through social media sharing. By sharing blog posts on social media, businesses can reach a wider audience and drive more traffic to their website. Additionally, by engaging with readers and followers on social media, businesses can build relationships and establish themselves as a trusted and authoritative source in their industry. This can lead to increased brand loyalty and ultimately more sales.


Furthermore, by consistently providing valuable content in their blog, businesses can establish themselves as a go-to source of information, making it more likely that potential customers will turn to them when they are ready to make a purchase. This can also lead to word of mouth marketing and organic reach, which can increase the visibility of the business.


4- Increased credibility of your business

When you write and post articles containing information regarding your business which are responsive to reader queries, your business is gaining credibility. Creating informative written copy will result in your client’s perception of your business to that of being a helpful resource and a legitimate source of expertise.


Blogging is a powerful tool for helping a business increase its credibility and establish itself as a thought leader in its industry. By regularly creating and publishing high-quality content on a company blog, businesses can attract and engage with a wider audience, establish themselves as experts in their field, and ultimately build trust with their customers.

One of the key ways that blogging can help a business increase its credibility is by demonstrating expertise in a specific topic or industry. By consistently producing high-quality content on a specific topic, businesses can establish themselves as experts in their field and build trust with their audience. This can lead to increased brand loyalty and ultimately more sales. Additionally, by providing valuable and informative content, businesses can position themselves as a go-to source of information for their industry and audience, which can increase their credibility.


Another way that blogging can help a business increase its credibility is by showcasing its

a person writing a blog in his laptop

knowledge and thought leadership. By providing insights, analysis, and commentary on industry trends and news, businesses can demonstrate their understanding of their industry and position themselves as thought leaders. This can help to attract potential customers who are looking for a reputable and credible source of information, and establish the business as a reliable and authoritative source of information. Furthermore, by providing case studies, testimonials, and other forms of social proof, businesses can also increase their credibility and build trust with their audience. By providing solutions to common problems of their industry, they can also showcase their expertise, and position themselves as a company that can be trusted and relied upon.


Creating a blog is very beneficial because of the benefits that can be received and is even more advantageous when your blog is implemented through your website, as it can be done through Wix. Accessibility to your blog is essential, as those who read your blog always have the potential to become a new client. While creating a blog through Wix can be simple, ensuring that your blog is correctly set up may not always be so easy. When facing difficulties or if you are unsure on how to create an appealing blog, a Wix specialist can offer information and assistance on how to get your blog to where you want it to be. Codemasters offers digital marketing management services that can help to optimize your website and blog and drive a surplus of new traffic to your website!


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