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How to Choose the Most Qualified Digital Marketing Agency - 7 Points to take into account

Updated: Oct 18, 2023

digital marketing picture showing different aspects and categories

We live in an era of digital transformation stretching across the length and breadth of brands. Businesses want marketing tactics to succeed and take them to new heights. A good digital marketing agency can do wonders to make any business successful. Nonetheless, when you sign up with an agency, it is difficult to find out if it has the proper qualifications. The best digital marketing agencies are the ones that can show you their authorized credentials. Additionally, they have certifications in various areas of marketing. The selection process for the ideal marketing agency, entails that you should have a brief idea of what this constitutes.

Qualified Marketing Agencies

When a marketing agency has the status of being "qualified", this means that it can display accreditation in a variety of specialties related to marketing. These certifications are important for the credibility of the agency and show that it effectively advertises and creates strategies, monitoring results of any campaign with proficiency. The common certifications include the following key ones:

  • Content marketing

  • Digital marketing strategy

  • SEO (Search Engine Optimization)

  • Google Analytics

  • Social media marketing

  • Email marketing

  • PPC (Pay per click)

The Importance of Qualifications

The industry of digital marketing is evolving constantly. As technology gets advanced, so does anything that is linked with it. Additionally, certified agencies and accredited staff tend to be more aligned with the latest trends and other procedures in the digital marketing world. Knowledge is updated and made current with regularity. The CPD, or continuous professional development, of any digital agency worth its salt, means that learning is continuous.

Accreditation should be up-to-date. This could mean that digital marketing agencies renew their accreditation in a timely manner, like certification of the DMI or the Directorate of Marketing and Inspection. The best qualified agencies offer tailor-made services which are designed in such a way as to aid your own in-house team of marketing. If you do not have one, a qualified digital marketing agency can take over your whole area of requirements. If marketing agencies want to have an edge on the competition, certification implies a guarantee of good work and in the bargain, making any other company's digital presence strong.

Don't Fear High Rates

Any digital marketing agency that has a high degree of qualifications will undoubtedly be great in terms of its standards of quality. Consequently, if this is the case, such an agency will charge more for its services. You may shy away from high costs, but if you invest in such an agency, you may well avoid the costs of losing business for your company. In terms of the average cost (on an hourly basis) of project-oriented pricing, a qualified agency will be more expensive than an agency that has lower qualifications. In the long run, companies prosper in their businesses if they use qualified digital marketing agencies.

All businesses want opportunities to grow and develop. The only way, about 73% of marketers, is through email digital marketing strategies in the current age. Qualified digital marketing agencies have the resources, skills and talent that match any company's niche business goals. Today, top digital marketing firms use AI marketing tools that make them

a cut above the rest. These are the marketing firms to select and win with.

PEople in a job meeting

Choosing a Digital Marketing Agency - Qualifications Matter

When companies approach marketing agencies, the initial clarification of exact requirements may be a challenge. For instance, in case a business plans to use PPC and SEO, choosing an agency with certifications in aligned methods is the right way to grow your business gradually. If your needs are still not defined, you can have a look at some agencies with a range of certifications plus experience throughout the industry.

It is crucial to do your homework before you decide on any agency for your requirements. Here are the things you should do:

  • Visit the website of the agency

  • Make sure that the expertise of any agency is advanced, covering areas of the digital marketing needs that your brand can take advantage of.

  • See that the digital marketing agency can serve your needs in the current scenario and in the future.

  • Assess whether the agency is maintaining their certifications and accreditations in terms of the agency and staff.

  • Look for the agency's active engagement within the community and any references you may evaluate.

Vital Certifications

Certifications online are available a dime a dozen today. Agencies and marketing professionals often acquire these with ease. Here, too, you must do your homework to sift out the most recognized ones. Two of these are in great demand and are acknowledged relevant accreditations. These are from the DMI and Google. The most sought-after certificates come from the Google camp. In fact, CMS Wire published a report, in 2021, showing listings of jobs on SimplyHired (220 listings a day) and LinkedIn (125 a day). These stipulated that jobs required a certification of Google AdWords and Analaytics IQ. Additionally, at the DMI, 62% of the graduating class state that their DMI certification aided them in getting increments in salaries.

Certifications Lead to Good Choices

In the selection of a qualified digital marketing agency, an agency which possesses a Google certification should be the one you choose. This is the key means by which you can drive your digital data-driven campaigns with accuracy and a fair degree of success. Once agencies help you to incorporate Google Analytics into your business model, you can take advantage of the myriad benefits that GA offers. Right now, the dominant and most recent version of Google Analytics is GA4. Besides this authorization from Google, if you also have Google Ads accreditation, you can get advantages of a platform with search, shopping, video, app, and display advertising.

Ensuring Quality

Quality is a subjective concept, but in the arena of digital marketing, it stands out as a key factor for businesses when they want effective promotion of their products/services. In this sense, a digital marketing agency which has the stamp of "quality" translates to one with certifications and accreditations from reliable entities like Google and the DMI (Digital Marketing Institute). This institute has offerings of short courses as well as long-term learning certification courses. When staff of any digital marketing agency hold these, the clients flow in.

Business growth is all about hiring the right digital marketing agency for you. At CodemastersInc you get the boost you need to make your company get out there and look great, drawing in customers like you’ve never imagined!


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