Updated: Aug 1
Social media marketing is one of the most effective ways to grow your audience and further the success of your business. According to Statistica, there are over 2.7 billion social media users on earth, meaning that there is essentially an endless list of people that could become a potential customer. Being aware of your target audience and their interests is crucial to be able to create content that is going to be impressionable. Your content should be influential in the sense that customers will want to know more. Content should be relevant to the wants and needs of your audience, grabbing their attention and keeping them engaged.
Maintaining an active presence on social media can be an effective way for your business to experience growth. When posting on your social accounts, it is important to ensure that your content is optimized to be successful, which would include using keywords, hashtags, calls-to-action, and graphics. Optimizing your content prior to posting creates the opportunity to reach an audience beyond your followers. While creating relevant content for your audience is crucial to bring attention to your business, it is also important to ensure that your social media accounts are easy to locate. One of the most important places to add your social media profiles is on your website.
Social Media on WIX
Your website is the central location for all of your company’s information and is where a customer or potential client will go to learn more about your company. Your website should provide direct links to all of your social media accounts. Fortunately, Wix offers a social bar that can be added to your website, where you can attach all of the direct links to your social profiles behind the icons in the bar. Within your Wix website, you also have the option to add various extensions and applications, allowing for you to be able to select what you want to display and where you want it to be displayed.
There are a variety of applications in the Wix App Market that can be added to your Wix website to bring more attention to your social profiles, with some of these applications including:
1- Twitter Feed
Twitter Feed is a feature that allows businesses to incorporate their Twitter feed directly onto their Wix website. This feature can be added to your website through the Wix App Market and it allows you to show your participation in discussions on Twitter, as well as providing a sense of legitimacy to your business. Incorporating your Twitter feed within your website is an effective way to show your participation in discussions. Customers enjoy seeing businesses that are active on social media. Interacting with followers and being a part of a conversation provides some legitimacy and can help create a connection with followers. Also, when you add your Twitter feed to your website, you are able to alter the way it is displayed, whether that be changing the colour, layout, or the overall appearance to create a sense of cohesion.
Incorporating your Twitter feed on your website can also be a great way to increase the reach of your tweets. It allows your website visitors to see your tweets without leaving your website. This can help increase engagement with your tweets, leading to more likes, retweets, and followers. Additionally, by displaying your tweets on your website, you can give your website visitors a glimpse into your company's personality and culture, and help them feel more connected to your brand. With the Wix Twitter Feed feature, you also have the ability to set the number of tweets to be displayed, choose how many columns should be used and also set the color scheme to match your website design. Overall, it is a great way to increase your social media presence and engagement on your website.
2- Facebook Feed
You can connect your Facebook page to your website to display recent posts and highlight important information. Website visitors also have the option to be able to like and share posts directly from the website without having to go on Facebook. I also allows website visitors to stay up-to-date with your business without leaving your website. Furthermore, by displaying your Facebook page on your website, you can give your website visitors a glimpse into your company's personality and culture, and help them feel more connected to your brand. Additionally, with the Facebook Feed feature on Wix, you have the ability to customize the way your feed is displayed on your website, such as changing the color, layout, or overall appearance. This can create a sense of cohesion between your website and your social media presence.
Furthermore, by displaying your Facebook page on your website, visitors also have the option to like and share posts directly from the website. It allows website visitors to interact with your business on your website and on Facebook, leading to more engagement, likes, and shares. It also helps to increase the visibility of your Facebook page, encouraging more visitors to like your page. Additionally, with the Wix Facebook Feed feature, you can select the number of posts to be displayed, choose the layout, and also set the color scheme to match your website design. Overall, it is a great way to increase your social media presence and engagement on your website.
3- Instagram Pro
You can directly connect your Instagram feed to your website to display your posts, stories, or videos. How you choose to implement your Instagram feed onto your website is up to you, whether you want to dedicate an entire page to it or simply highlight your favorite posts. You have the freedom to be able to completely customize the way your feed is displayed.
With Instagram Pro on Wix, you have the flexibility to choose how to display your Instagram feed on your website. You can dedicate an entire page to it, or simply highlight your favorite posts. Furthermore, you can customize the way your feed is displayed on your website, such as changing the color, layout, or overall appearance. This can create a sense of cohesion between your website and your social media presence. Additionally, with Instagram Pro, you can also connect your Instagram account and show your Instagram posts, stories, and videos on your website. It allows your website visitors to see your Instagram content directly from your website, increasing the chances of engagement and followers. Overall, it is a great way to increase your social media presence and engagement on your website.
4- Wix Pro Gallery
Wix Pro Gallery is an advanced gallery that lets you fine tune images before they are displayed. It allows businesses to fine-tune images before they are displayed on the website, giving them more control over how their images are presented to the public. This can be especially useful for businesses that rely heavily on visual elements such as photography or product images. You can edit images and retain them in your gallery to be posted at your discretion, and also share images directly to social accounts.
Wix Pro Gallery allows businesses to edit images and retain them in the gallery to be posted at their discretion. This means that businesses can create a gallery of images that are ready to be used for different purposes such as social media, blog post, or website. Additionally, Wix Pro Gallery also allows businesses to share images directly to their social media accounts, making it easier to promote their products or services on different platforms. Furthermore, the feature also allows businesses to customize the way their gallery is displayed, such as changing the color, layout, or overall appearance. This can create a sense of cohesion between your website and your social media presence. Overall, Wix Pro Gallery is a great way to increase the visual appeal of a website and also to promote the products or services on social media platforms.
5- Easy Content
Easy Content allows for you to be able to display content directly from whatever app you choose. You are able to select what you want to display, customize how everything looks, and include multiple posts within this stream of Easy Content.
Easy Content allows businesses to select what they want to display, customize how everything looks, and include multiple posts within this stream of content. This feature can be especially useful for businesses that have multiple social media accounts, blog or other website, as it allows them to display the relevant content from different sources in one place, on their website. Additionally, it gives businesses more control over the content that is displayed on their website, ensuring that only the most relevant and up-to-date information is shown. Furthermore, businesses can also customize the way their Easy Content is displayed, such as changing the color, layout, or overall appearance. This can create a sense of cohesion between your website and your social media presence. Overall, Easy Content is a great way to increase the consistency of a website and make it easier for visitors to stay updated with the latest information from different sources.
6- Live Messenger
You can directly attach your Facebook page messenger account to your website to communicate with customers. Adding this application to your website increases your availability and communication with customers and website visitors. The greater your activity on your website, the greater your online presence.
By adding Live Messenger to your website, customers can easily send messages directly to your business, without having to navigate to your Facebook page. It allows businesses to respond to customer inquiries in real-time, which can help to improve customer satisfaction and increase trust in your brand. Additionally, businesses can also customize the appearance of the messenger button, such as changing the color, layout or overall appearance to match your website design. This can create a sense of cohesion between your website and your social media presence. Furthermore, Live Messenger also allows businesses to access Facebook Messenger analytics, which can provide valuable insights into customer interactions and help to improve customer service. Overall, Live Messenger is a great way to increase customer engagement, improve customer service and increase trust in your brand.
Wix also provides the ability to be able to create and post content for various accounts directly from Wix. This feature is also available on the Wix One App, allowing you the convenience of being able to create and post content from anywhere.
There is no argument that social media marketing can be very effective for increasing brand awareness, and it is never too late to enhance your online presence. Grasping an understanding of various social media accounts and how to set them up for success can be difficult and confusing. It is best to keep in mind that your profile should be reflective of your organization, but your content should be relevant for your followers. It is important that your social media accounts are not simply created to exist, but to serve a purpose. Should you find trouble with setting up your social accounts and maintaining an effective online presence, it would be best to seek help to be able to grow your audience. CodeMasters offers social media management and content creation services to help grow your followings and increase your profits. To see how CodeMasters can help you grow your business, visit our website for more information.