TikTok has become one of the most lucrative social media platforms for content creators, but how much can you actually earn? In 2025, TikTok offers multiple ways to make money, from in-platform monetization programs to external brand partnerships. In this post, we’ll break down exactly how much TikTok pays per view, per follower, and through various revenue streams.
If you're exploring ways to monetize, check out How to Make Money on TikTok for a step-by-step guide on maximizing your earnings. If you're also growing on YouTube, you may want to compare platforms—see How Much Does YouTube Pay? for a breakdown of YouTube's monetization structure.
1. TikTok Creator Fund (Now Replaced by Creator Rewards Program)
In previous years, TikTok’s Creator Fund was the primary way creators earned directly from TikTok, but it was often criticized for low payouts. In 2024, TikTok introduced the Creator Rewards Program, which offers significantly higher earnings per view.
How it Works:
Creators are paid based on a performance algorithm that considers engagement, watch time, and content originality. Videos with higher retention rates and shares tend to earn more.
If you're consistently pulling in high views, this program alone can generate solid earnings. However, most creators don't rely solely on this program and instead combine multiple income sources.
💰 How much does TikTok pay per view?
Program | Earnings per 1,000 views | 1 Million Views Earnings |
Creator Fund (Old) | $0.02 - $0.04 | $20 - $40 |
Creator Rewards (New) | $0.40 - $1.00 | $400 - $1,000 |
A video with 1 million views under the Creator Rewards Program could earn between $400 to $1,000, a massive increase from the previous $20-$40 under the Creator Fund.
✅ Eligibility Requirements for the Creator Rewards Program:
At least 10,000 followers
Minimum 100,000 video views in the last 30 days
Must be 18 years or older
2. TikTok LIVE Gifts & Donations
TikTok LIVE is another major income stream. Viewers can send virtual gifts that are converted into Diamonds, which creators can cash out. Creators can earn money by going live and receiving virtual gifts from their audience. These gifts, purchased with TikTok coins, can be converted into Diamonds, which TikTok then exchanges for real money.
💰 How much can you make from TikTok LIVE?
Gift Type | Estimated Value (USD) |
Small Gifts (e.g., Roses, Likes) | $0.01 - $1 |
Medium Gifts (e.g., Gold Mine, Fireworks) | $5 - $20 |
Large Gifts (e.g., Universe, Lion, Castle) | $50 - $500+ |
TikTok takes a 50% cut of live earnings, meaning if you receive $1,000 in gifts, you keep about $500.
Some full-time streamers earn $200 to $5,000 per session, depending on their audience size and engagement. The key to maximizing earnings is hosting interactive sessions, such as Q&As, challenges, or giveaways.
Best Practices for TikTok LIVE Earnings:
Go live consistently at peak hours
Engage with viewers in real-time
Encourage gift-giving by offering exclusive content
If you’re able to build a loyal live audience, this method can be highly profitable.
💡 Pro Tip: Engaging directly with your audience and offering exclusive content on TikTok LIVE can significantly boost your gift earnings.
3. Brand Sponsorships & Partnerships
For many creators, brand sponsorships are the most profitable income stream. Businesses pay influencers to promote products, with rates depending on follower count and engagement levels.
💰 How much can you earn from brand deals?
Follower Count | Estimated Earnings Per Sponsored Post |
1K - 10K (Nano-Influencers) | $50 - $200 |
10K - 100K (Micro-Influencers) | $200 - $1,000 |
100K - 1M (Mid-Tier Influencers) | $1,000 - $10,000 |
1M+ (Mega Influencers/Celebrities) | $10,000 - $100,000+ |
The biggest TikTok stars can make millions per year solely from brand collaborations.
💡 How to Get Sponsorships?
Build a strong personal brand and niche
Engage with your audience regularly
Use platforms like TikTok Creator Marketplace to connect with brands
4. TikTok Creativity Program (Beta)
TikTok is experimenting with a Creativity Program, which is expected to roll out fully in 2025. This initiative aims to provide higher payouts for long-form content—a shift from TikTok’s traditionally short videos.
The program encourages creators to make videos that exceed one minute and maintain high engagement. It is designed to reward watch time and retention, meaning content that keeps users on the platform longer will earn more.
💰 Estimated Earnings:
Creators can expect to earn between $1 to $10 per 1,000 views, depending on factors like engagement and video completion rates. A well-performing 1 million-view video could generate between $1,000 to $10,000, a huge improvement compared to past programs.
This program may eventually replace the Creator Rewards Program in some regions, making it a primary source of TikTok earnings. However, it is still in the testing phase, so payout structures could change before its official launch.
Before You Continue: More Ways to Earn from Content Creation
Earning from TikTok is just one way to monetize your content. If you're expanding your presence across multiple platforms, consider learning How to Land Instagram Brand Deals to secure sponsorships and increase your income.
For those looking to diversify their earnings, affiliate marketing is another highly profitable avenue. Learn How Affiliate Marketing Works and start earning commissions on every sale. If you’re serious about building a professional setup, check out Best Laptop Brands: Which One is Right for You? to improve your workflow.
5. Selling Merchandise & Affiliate Marketing
Many TikTok creators sell their own products or use affiliate marketing to make money outside of TikTok’s built-in monetization programs.
Selling Merchandise
Creators often launch branded products, including clothing, accessories, or digital products like e-books and courses. TikTok’s Shop feature makes it easier for users to buy directly from creators without leaving the app.
💰 Estimated Earnings:
Small creators: $500 - $5,000/month
Larger influencers: $10,000 - $50,000+/month
Selling physical products works best for lifestyle, fitness, beauty, and fashion influencers, but digital products (like guides and presets) are also profitable.
Affiliate Marketing
Affiliate marketing allows creators to promote other brands' products and earn a commission for each sale made through their unique referral link. Many companies offer commissions between 5% to 50% per sale depending on the product and platform.
💰 Estimated Earnings:
Small creators: $5 - $500 per month
Larger influencers: $1,000 - $10,000 per month
Best Affiliate Programs for TikTok Creators:
Amazon Associates (works with TikTok Shop)
Shopify Affiliate Program (for e-commerce creators)
ClickBank & CJ Affiliate (great for digital products)
Affiliate marketing is ideal for creators who don’t want to manage inventory but still want to monetize their audience. The key to success is choosing products that match your niche and posting content that naturally integrates those products.
How Much Can You Realistically Earn on TikTok in 2025?
TikTok earnings depend on consistency, content quality, engagement, and monetization strategies. While some creators earn pocket money, others make a full-time income—or even millions.
Here’s a breakdown of estimated monthly earnings for different creator levels:
Creator Level | Monthly Earnings Range |
Small Creator (10K-50K followers) | $100 - $1,000 |
Mid-Level Creator (50K-500K followers) | $1,000 - $10,000 |
High-Level Creator (500K-1M+ followers) | $10,000 - $100,000+ |
Some of the biggest TikTok stars, like Charli D’Amelio and Addison Rae, earn over $1 million per year, primarily through sponsorships, brand deals, and business ventures.
If you're just starting, consistent posting and engagement can help you grow into a mid-level or high-level creator within 6 to 12 months.
Final Thoughts: how much does tiktok pay?
TikTok’s monetization programs have improved, but they still don’t offer the highest payouts compared to platforms like YouTube or Twitch. The creators making the most money on TikTok aren’t relying solely on in-app earnings—they’re leveraging brand deals, sponsorships, and external monetization like affiliate marketing and product sales.
💡 Pro Tip: Don’t depend on just one income source. Combine TikTok’s payouts with brand partnerships, affiliate marketing, and e-commerce to maximize your earnings.
📢 Want to start earning on TikTok? Create engaging content, grow your audience, and explore multiple monetization options. Success in 2025 comes down to strategy and consistency!
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