Creating a website can seem simple on the surface, but in fact there are many layers to customize to have it operate effectively. Continuous improvement maintenance of a website is important, and planning for the implementation of new features should always be in progress: you should want your website to be the most effective and informative as possible. When you build a website with Wix, you are offered a selection of various features to include in your website, allowing you to be able to customize your website to reflect your personal preferences.
The various tools and features that Wix offers can be included after you have just finished completing your website, or if you already have an established Wix website. Choosing various features to include in your website can be overwhelming but focusing on adding features to improve functionality and efficiency can be helpful in deciding what to add to your website.
There is no shortage of Wix tools that are offered, but to think of what your website might be missing, think about what you currently either do not have, or an aspect that may need modifications. Some Wix tools and features to utilize right now to improve your website include:
1- Analyze website performance - Analytics
Tracking the performance of your website could not be simpler with Wix. Wix allows for the connection of tools such as Google Analytics and Facebook Pixel to track and analyze your website’s performance. If you do not use any of the analysis tools offered, there is an option to implement a third-party code to track your website’s success alternatively.
Wix provides a user-friendly dashboard that presents website performance data in an easy-to-understand format. The dashboard displays key metrics such as pageviews, unique visitors, and bounce rates, and allows users to view data over time, giving a clear picture of website performance trends. With this information, website owners can identify areas of their site that may be underperforming and make changes to improve those areas.
Wix also offers additional features that can be used to optimize website performance, such as A/B testing and conversion optimization. A/B testing allows website owners to test different versions of their website to see which one performs better, while conversion optimization tools help website owners identify areas of their site where users are most likely to convert. With these tools, website owners can make data-driven decisions that lead to increased website traffic, higher engagement, and improved conversion rates, leading to a more successful online presence.
2- Built-in customer support - Wix Answers
Powerful customer support is a crucial part of a business’s operations to effectively maintain customer fulfillment. Wix offers Wix Answers, which is a feature that allows you to be able to manage customers and support their requests.
Wix Answers is a customer support platform designed to help businesses manage customer inquiries and support requests more effectively. With Wix Answers, businesses can create a self-service customer support center, enabling customers to find the answers they need quickly and easily. This helps to reduce the workload of support teams and improve the overall customer experience.
Wix Answers offers a range of tools and features to help businesses manage their customer support more efficiently. This includes a ticket management system that allows businesses to keep track of all customer inquiries and support requests, as well as a knowledge base where customers can find answers to common questions. Additionally, Wix Answers integrates with popular messaging and support platforms, making it easier for businesses to manage customer interactions across multiple channels.
Wix Answers is a powerful tool that can help businesses to improve customer satisfaction and reduce support costs. By providing customers with easy access to the answers they need, Wix Answers helps to reduce the number of support requests and minimize the time and resources required to manage customer support. With its user-friendly interface and robust set of features, Wix Answers is an effective solution for businesses of all sizes, helping them to provide high-quality customer support and improve the overall customer experience.
3- Easier way to book - Wix Bookings
Wix offers a feature called Wix Bookings, which enables you to efficiently schedule and make payments. The “Paid Plans App” with Wix Bookings provides the option for clients to create an account and obtain a membership status on your website, which opens a range of features. Some of these features include the ability to offer courses, being able to book multiple appointments, and instant payments.
Wix Bookings is a scheduling and booking platform designed to help businesses manage appointments and reservations online. With Wix Bookings, businesses can easily create custom booking forms and schedules, allowing customers to book appointments or make reservations directly from their website. This helps to streamline the booking process and improve the overall customer experience.
Wix Bookings offers a range of features and tools to help businesses manage their appointments and reservations more efficiently. This includes automatic email and SMS reminders, which help to reduce no-shows and ensure that customers arrive on time for their appointments. Wix Bookings also integrates with popular calendar apps, making it easy for businesses to manage their schedule and appointments across multiple platforms.
Wix Bookings is an essential tool for businesses in a wide range of industries, from beauty and wellness to home services and hospitality. By providing customers with an easy and convenient way to book appointments and make reservations, Wix Bookings helps businesses to save time and resources, and increase customer satisfaction. With its user-friendly interface and powerful set of features, Wix Bookings is a valuable addition to any business looking to improve their online presence and grow their customer base.
4- Advanced SEO capabilities - SEO Wiz
SEO is one of the most important parts of your website; you want it to get noticed! Wix’s SEO Wiz automatically gets to work on your website when you create it, making your website visible in a search result and creating an SEO plan. SEOs are a constant work in progress following the creation of your Wix website, but the more SEO tools you utilize, the more traffic will be driven to your website. Wix also offers mobile optimization, which allows for you to be able to optimize your website for a mobile device. Ensuring that your website is tailored to function for mobile devices boosts your ranking in a search result, further driving traffic.
SEO Wiz is a tool designed to help businesses optimize their website for search engines and improve their search engine rankings. With SEO Wiz, businesses can easily create an SEO strategy that is tailored to their specific needs and goals. The tool provides a step-by-step guide to help businesses identify and implement the most important SEO optimizations for their website.
SEO Wiz offers a range of features and tools to help businesses improve their website's SEO, including keyword research and analysis, website analytics, and a site map generator. This allows businesses to gain insights into their website's performance and make the necessary changes to improve their search engine rankings. SEO Wiz also provides guidance on how to optimize website content, including copy, images, and videos, helping businesses to create high-quality content that is both relevant and engaging to their target audience.
SEO Wiz is an invaluable tool for businesses looking to improve their online visibility and reach their target audience. By providing a step-by-step guide to optimizing a website for search engines, SEO Wiz makes it easy for businesses of all sizes to create an effective SEO strategy and improve their search engine rankings. Whether you are a small business just starting out or an established brand looking to grow your online presence, SEO Wiz provides the tools and guidance you need to succeed in the highly competitive world of search engine optimization.
5- Create a community - Wix Member's Area
Wix offers a feature called Member’s Area and is available to boost engagement and create an online community with visitors. Company-client engagement provides a sense of inclusion for website visitors, resulting in them wanting to revisit. A heightened sense of inclusion also provides a more personal experience for potential clients, which is going to welcome them back after their initial visit. Being able to communicate within a community and be updated, generates a loyal client base.
A member's area is a secure section of a website that is only accessible to registered members. Wix Member's Area is a feature designed to help businesses create and manage a member's area on their website, allowing them to offer exclusive content and services to their registered members. With Wix Member's Area, businesses can easily create a registration form, manage user accounts, and control access to specific pages and content on their website.
Wix Member's Area offers a range of tools and features to help businesses manage their member's area effectively. This includes the ability to customize registration forms, create and manage user accounts, and set permissions for different types of members. Wix Member's Area also allows businesses to create and manage member-only content, including pages, blogs, and forums, helping them to offer exclusive content and services to their registered members.
Wix Member's Area is an essential tool for businesses looking to offer exclusive content and services to their registered members. Whether you are a membership-based organization, a subscription-based business, or simply looking to offer special features and benefits to your customers, Wix Member's Area provides the tools and features you need to create and manage a secure and effective member's area on your website. With its user-friendly interface and powerful set of features, Wix Member's Area is an ideal solution for businesses of all sizes looking to improve their online presence and grow their customer base.
Conclusion
There is no doubt that there is a large variety of Wix tools and features offered to improve your website. Whether you are wanting to create a more interactive environment with website visitors, or you want to track and measure the success of your website, there is something for everyone. Deciding what to include in your website, and how impactful it will be, can be daunting sometimes, and that is when to seek the assistance of a Wix expert. The Wix experts at Codemasters can assist you in implementing new features to better your website, setting it up for success.