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How Online-Only and Service-Based Businesses Can Benefit from Local SEO

Updated: Oct 18, 2023


beige image about written Online-Only Business Can Benefit from Local SEO

Local SEO is a powerful tool that helps businesses improve their visibility and attract more customers from their local area. However, local SEO is often associated with physical locations, such as retail stores or restaurants. For online-only and service-based businesses that don't have a physical location, local SEO can still be a valuable tool for attracting local customers.

In this post, we'll explore how non-physical businesses can optimize for local search and benefit from local SEO. We'll cover the following topics:

1. Understanding the importance of local SEO for non-physical businesses

2. Identifying the right keywords and phrases for local search

3. Creating location-specific content to attract local customers

4. Building local citations and backlinks to improve local search rankings

5. Leveraging Google My Business for increased visibility


We'll also discuss some tips and best practices for non-physical businesses looking to optimize for local search, including the importance of accurate and consistent NAP (Name, Address, Phone Number) information and the value of online reviews and customer feedback.

By implementing these strategies, online-only and service-based businesses can effectively target local customers and improve their online visibility. So, if you're a non-physical business looking to expand your reach and attract more local customers, don't overlook the power of local SEO.


Understanding the importance of local SEO for non-physical businesses


Understanding the importance of local SEO for non-physical businesses is critical for businesses looking to attract more customers from their local area. Local SEO helps businesses boost visibility and reach potential customers who may be in close proximity, even if they don’t have a physical location. Optimizing content and building citations can significantly increase a non-physical business’s visibility on SERPs, and Google My Business can help these types of companies further connect with local customers through reviews, ratings, and other key information about the business.


Local SEO is an effective way for online-only or service-based companies to target local audiences more effectively and expand their reach beyond their digital platforms. It also allows these businesses to target specific geographic areas by optimizing for local keywords, enabling them to put their message in front of potential customers who are actively searching for their services online.


Local SEO enables non-physical businesses to build better relationships with their customer base by providing accurate and up-to-date contact information including name, address, phone number, website URL, hours of operation, directions to the business location (if applicable), etc. This helps create trust between the business and its customers and can ultimately lead to higher conversion rates.

Furthermore, leveraging customer reviews as part of a strong local SEO strategy is also beneficial for non-physical businesses as it can help establish credibility with potential customers in addition to improving rankings on SERPs. Reviews allow these types of companies to showcase customer feedback that reflects positively on the brand while also giving potential customers reliable information about the quality of products or services being offered. In summary, developing an effective local SEO strategy is essential for online-only or service-based companies looking grow their customer base locally and increase visibility online.


Identifying the right keywords and phrases for local search



example of keyword research using Semrush MAgic Tool
Credit: Semrush

Identifying the right keywords and phrases for local search is an essential part of any successful local SEO strategy. By targeting the right terms and phrases, non-physical businesses can ensure that they reach their desired audience, as well as gain visibility on SERPs and attract more customers.

When it comes to local SEO, it is important to keep in mind that users are likely to use localized keywords when searching for a business or service in their area. For example, someone looking for a yoga studio in Toronto might type “yoga studios near me” into Google rather than just “yoga studios”. As such, it is important to consider how each keyword or phrase will be used by potential customers and how this may affect rankings on SERPs. Additionally, including locality information such as city names can also help improve visibility for search queries related to that location.


To identify the best keywords and phrases for local search, non-physical businesses should conduct keyword research using tools such as Google Keyword Planner or Semrush Keyword Magic Tool. These tools allow users to enter a relevant keyword or phrase and compare its popularity against other terms related to the business’s services or products.


Businesses can, then, use this data to determine which terms will bring the most traffic from their target audience. Additionally, many keyword research tools also offer suggested synonyms which can help businesses come up with additional phrases that could potentially provide better performance on SERPs.

Once the right keywords have been identified, these should be incorporated into website content such as landing pages, blog posts, product descriptions etc. to ensure that they are visible on SERPs when users query those terms. This helps ensure maximum visibility when people are searching for services that your business offers in your area of operation. Additionally, non-physical businesses should also focus on optimizing titles and meta descriptions with relevant phrase variations so that they appear attractive and contextualized when indexed by search engines like Google.


Creating location-specific content to attract local customers


location-specific content to attract local customers

For online-only and service-based businesses, creating location-specific content can be an effective way to attract local customers and boost their local SEO. This can include optimizing website content with location-specific keywords, creating blog posts about local events or attractions, and utilizing local directories and review sites. By tailoring their online presence to the specific needs and interests of local customers, businesses can increase their visibility in local search results and establish themselves as a trusted and relevant source for products or services in their area.


Location-specific content can come in many different forms, including blog posts, videos, images, product descriptions, press releases, and more. It’s important to ensure that this content is unique and engaging so that customers are more likely to engage with it. For example, if a business sells music classes in Hamilton they should have content that talks about the unique offerings available in the city such as piano classes or concert events. This kind of tailored messaging helps create a connection with local customers while also ensuring that they are aware of all the services being offered in their area.


Ultimately, creating location-specific content is about connecting with local customers in a meaningful way. By showcasing local events, attractions, and customer reviews, businesses can establish themselves as a trusted and relevant source in their community. This approach not only helps businesses attract new customers but also strengthens their relationships with existing ones. For online-only and service-based businesses, investing in local SEO and location-specific content is a smart way to build a strong local customer base and achieve long-term success.


Building local citations and backlinks to improve local search rankings

Building local citations and backlinks are a great way to improve local search rankings for non-physical businesses. Local citations refer to an online mention of a business’s name, address, and phone number. Search engines rely on these citations to verify the accuracy of the information about a business and also use them as signals when determining ranking positions in localized results. Obtaining quality citations from reliable sources is important since low-quality ones can actually have a negative impact on rankings.


Backlinks are also crucial for improving local search visibility for non-physical businesses. They are essentially links from external websites pointing back to your website and act as votes of confidence from third parties. Search engines consider these signals when determining website relevance and authority which helps influence rankings in SERPs. Additionally, they also add credibility to a website which can be beneficial in terms of building trust with potential customers.


When it comes to obtaining strong local citations and backlinks, there are several different tactics that businesses can employ such as creating content that is shareable on social media platforms or submitting press releases to relevant publications within their area of operation. Additionally, participating in local events and directories can help build relationships with other businesses while also providing more opportunities for gaining valuable citations and backlinks.


Businesses should also consider reaching out directly to influencers in the community who regularly write articles related to services or products being offered by the company as this can help increase exposure among potential customers while simultaneously boosting SEO efforts.


Overall, building local citations and backlinks is an essential part of any successful SEO strategy for non-physical businesses looking to improve their rankings in localized search results. By engaging in activities such as content creation, participating in events/directories, or connecting with influencers within the community, businesses can not only boost their visibility but also build relationships with potential customers which will ultimately result in increased conversions for their business.


Leveraging Google My Business for increased visibility


Profile of Google My business
Credit: Google

Google My Business is a great tool for non-physical businesses looking to increase their visibility in local search results. Through this platform, businesses have the opportunity to gain exposure by optimizing their profiles with pertinent information about their business such as store hours, product offerings, contact information, and more.

Additionally, businesses can also upload photos of their store or products which makes it easier for potential customers to find the services they’re looking for. Furthermore, Google My Business also allows businesses to respond to customer reviews which helps build trust and credibility and encourages engagement among customers.


By leveraging Google My Business, non-physical businesses can also optimize their presence in local search results since it gives them an opportunity to showcase their online presence on Google Maps and other localized searches.

Additionally, this platform allows businesses to control how they appear on the map and provides access to analytics that can help inform decisions regarding marketing initiatives while providing insights into customer behavior. Having a comprehensive profile complete with accurate information will improve clickthrough rates as well as drive more qualified leads from local consumers who are actively searching for services or products within their area of operation.

Overall, leveraging Google My Business is essential for any non-physical business looking to increase visibility within localized searches. By taking advantage of all that this platform has to offer such as creating an up-to-date profile, replying to customer reviews, uploading relevant content/photos and utilizing analytical information; businesses can create a strong online presence and reach out directly to potential customers while gaining valuable insights into consumer behavior at the same time.



Conclusion

Local citations and backlinks are an essential part of any successful SEO strategy for non-physical businesses looking to increase their visibility in localized search results. From creating content that is shareable on social media platforms to participating in events and directories, there are many tactics that can be employed to help build relationships with other businesses while also providing more opportunities for gaining valuable citations and backlinks.


Additionally, leveraging Google My Business will enable you to gain exposure by optimizing your profile with pertinent information about your business as well as respond directly to customer reviews which helps build trust and credibility among potential customers. If you’re ready to get started improving your presence within localized searches or need assistance getting the most out of Google My Business, contact CodeMasters Agency today! Our team of experts are ready and waiting to partner with you so don't hesitate - let's start elevating your local SEO efforts now!



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