SEO Case Study
HydroFLOW
HydroFLOW Canada partnered with CodeMasters to boost online visibility and sales for its electronic water conditioners. Through a six‑month SEO campaign, we fixed technical issues, optimized product pages, improved Google Shopping feeds, and built topical authority with content and backlinks. The result was a 107% increase in organic clicks, a 361% jump in non‑branded traffic, and a 183% lift in store conversion rate.
Challenge
• Organic traffic was flat and the site failed to appear for high-intent phrases like “electronic water conditioner” or “limescale remover.”
• Product and category pages shared duplicate titles, thin descriptions, and missing alt text, giving Google little reason to rank them.
• Key URLs were blocked by crawl errors and never reached the index.
• Google Merchant Center kept disapproving feeds because GTINs and high-resolution images were missing.
• The domain had almost no topical backlinks, so even well-written pages lacked authority.
• Heavy hero videos hurt Core Web Vitals, slowing Largest Contentful Paint and frustrating users.
Solution
• Ran a deep technical audit, cleared crawl blocks, compressed hero media, and pushed a clean sitemap to Search Console for faster indexing.
• Re-wrote every high-value page with researched keywords, unique meta titles, richer product copy, and FAQ schema to boost topical depth.
• Added Product and HowTo structured data so Google could surface rich snippets in search and Shopping.
• Published a monthly “Water Treatment 101” blog series that answered common limescale and hard-water questions, each post linking back to its parent product page.
• Executed a focused outreach campaign to plumbing, HVAC, and pool-maintenance publications, earning authoritative backlinks and press mentions.
• Rebuilt the Merchant Center feed with accurate GTINs, crisp imagery, and compliant attributes, turning disapprovals into consistent Shopping visibility.
• Strengthened internal links from older authority posts to refreshed pages, channeling link equity and guiding crawlers toward revenue-driving URLs.
Organic clicks grew 107 % in 6 months
Results
Organic traffic more than doubled
Organic clicks rose from 2 733 to 5 669, a 107 percent lift, while impressions climbed 105 percent to 292 833. Non-branded clicks jumped 361 percent and online-store conversion rate improved from 0.12 percent to 0.34 percent, turning new visitors into six extra orders in six months.
Page-one rankings secured
Ten high-value keywords moved onto page one. “Eco dishwasher tablets” leapt from beyond position 100 to number 2, “shower head filter for hard water” advanced from 6 to 2, and both “HydroFLOW water softener” and “HydroFLOW water conditioner” now hold the top spot. These gains place HydroFLOW in front of ready-to-buy searchers for its most profitable terms.
