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5 Reasons Why Creating a Website with Wix is Beneficial for your Small Business

Updated: Oct 6, 2023

If you are a small business looking to further your online presence, then you have come to the right place! It is likely that if you are a small business, you are on a tighter budget than a larger organization would be. You might also be grappling with both time and skill constraints. When it comes to selecting a website building platform to utilize, as a small business you want to choose a platform that will be affordable and will offer wide functionality. Wix is an excellent website building platform that offers a multitude of options for various applications and tools that can be incorporated into your website. Having options to choose from is important in customizing your website to be relevant for your business. If you are looking to further the success of your business while differentiating your website, you need to present your company in a way that is unique.

When designing your website, layout and functionality are important as you want your website to be effective and for visitors to be able to easily find what they are looking for. There are many tools and functionalities that you can utilize to have your website be as successful as possible, including the following:

1- Templates

Wix offers over 500 templates to choose from which allows for you to be able to modify the layout of your website to your liking. Whether you choose a preexisting template or a blank template, the ability to edit your website is always available. When it is time to design and add content, you decide what you want to include and how your content is going to be viewed. Templates can be a great place to start if you have not yet decided on the appearance of your website.

2- Wix App Market

Wix’s App Market includes hundreds of applications that can be included in your website, including social media apps, scheduling apps, and more. As a small business, growing your audience is one of the most important factors for your growth. Maintaining a connection between your online profiles and your website is critical. Wix offers apps that can be included into your website to display content from your social media accounts. You have the freedom to choose what profiles you want to include on your website, and how your posts are displayed. Linking your social media accounts to your website can increase your online following on your social profiles and your website. Presenting as much information as possible can be beneficial for lead generation and can keep customers engaged.

3- Wix ADI

Wix Artificial Design Intelligence is a feature that will give you a customized website after selecting from your design preferences and choice of information. The option to continue to modify your website after it is created by the ADI is still available, allowing for you to continue to make changes and design your website to ultimately achieve your preferred result.

4- Online store

If your business sells products, you can sell your products online. You can create an online store on your website in a few steps by setting up your store page, uploading your products and information, and setting up a payment and shipping method. You are also able to manage your products directly from within Wix for increased organization and seamless manageability.

5- Drag-and-drop tools

Wix essentially has endless options of features to choose from that can be implemented into your website, ranging from adding a text box to including an app to manage your analytics. This variety of features allows for you to be able to dynamically personalize your website.

There is no doubt that Wix is a very effective platform for building websites for small businesses due to the choices and availability of various features that can be implemented. It is ideal to be able to have options of various tools to be able to create a functional website that will also be user friendly and will contribute to the growth of your business. Deciding what to implement and what add-ins will bring success to your website and your company can be difficult, especially if it is your first time making a website. It is highly suggested to create a strategy prior to making your website, as this will help to guarantee that your website will be successful. Formulating a strategy can be intimidating but utilizing the services of a Wix expert can help to mediate these troubles. The Wix experts at CodeMasters can help you to create the ideal website for your website today.


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