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  • Writer's pictureKathleen Shaw
    • Dec 24, 2021
    • 6 min read

Utilizing Wix to Benefit Your Small Business

Updated: Mar 13

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Getting on your feet as a small business can be overwhelming. Growing an audience is likely a top priority, but it is also important for a website to provide relevant content with optimal functionality. An organized website is effective for a visitor if they are easily able to find what they are looking for. A website should provide an efficient experience for visitors to be able to easily navigate information pertaining to who you are, what you do, and how to contact you.


When it comes to creating a website, it is important to make sure that it is being set up to succeed. Wix is a platform that does more than build a website; it helps to grow your business. It provides many tools and services that contribute to growing your audience and bringing more attention to your website. The use of these tools and services can simplify the marketing process, as they are available to use at the click of a button, and also allow for an efficient navigation experience for visitors.


Wix provides a variety of tools that allow for excellent marketing management for your website, making it easier to measure your website’s success and view how pages are performing. Utilizing many of the marketing features available will contribute to your website appearing on the first page of a search result, in turn gaining visitors and attention.


There are several features that especially contribute to setting up your website and business for success and to boost traffic to your website, including the following:



SEO Wizard

The SEO Wizard feature in Wix is a powerful tool that helps to optimize your website and increase its visibility in search results. This feature allows you to easily add keywords to your website's titles and descriptions, which can help boost its placement in search results. Additionally, the SEO Wizard can help you to optimize your website's meta tags, images, and other elements to improve your website's overall search engine performance.


One of the key benefits of the SEO Wizard is that it makes it easy for anyone, regardless of their technical expertise, to optimize their website for search engines. With the intuitive interface and step-by-step guidance, even those who are new to SEO can improve their website's search engine performance and reach more potential customers. The SEO Wizard also provides an analysis of your website's performance and gives you tips on how to improve it.


Another benefit of using the SEO Wizard is that it can help to increase the visibility of your website in local search results. This feature allows you to add your business's location and contact information to your website, which can help to increase the chances of your website appearing in local search results. Additionally, the SEO Wizard can help you to optimize your website for Google My Business, which can help to increase your visibility in Google Maps and Google Search results. Overall, the SEO Wizard is a comprehensive and easy-to-use tool that can help small businesses to optimize their website and reach more potential customers.




Social Media Integration

The social media integration feature in Wix allows small businesses to connect their website with various social media platforms, such as Facebook, Instagram, and Twitter. This feature makes it easy for businesses to share their website's content across multiple platforms and reach a wider audience. Additionally, businesses can also add social media buttons to their website, which allows visitors to easily follow them on their preferred social media platform.


One of the key benefits of social media integration is that it allows businesses to

showing line of website traffic going up

connect with their customers in multiple channels. By having a seamless connection between their website and social media platforms, businesses can communicate with their customers in a more personalized way, and provide a better customer experience. This can help businesses to build a loyal following and increase their brand awareness.


Another benefit of social media integration is that it allows businesses to create a more engaging website experience. By displaying social media posts and updates on their website, businesses can keep their website content fresh and up-to-date, which can help to keep visitors engaged. Additionally, businesses can also use social media integration to run social media contests and campaigns, which can help to drive traffic to their website. Overall, social media integration is a powerful feature that can help small businesses to build a strong online presence, increase their reach and grow their business.


Email Marketing

Email marketing is a powerful tool that can help small businesses to reach and engage with their customers. Wix offers an email marketing feature that allows businesses to easily create, send and track email campaigns.


One of the key benefits of Wix's email marketing feature is that it provides businesses with the ability to create professional-looking emails that are tailored to their brand. The platform offers a variety of customizable email templates that can be easily edited to match the look and feel of a business's website. Additionally, businesses can also use Wix's drag-and-drop editor to create custom emails from scratch.


Another benefit of Wix's email marketing feature is that it provides businesses with the ability to segment their email lists and target specific groups of customers. This can help businesses to increase the relevance of their emails, which can lead to higher open rates and click-through rates. Additionally, businesses can also use the platform to schedule and automate their email campaigns, which can save them time and resources.


Overall, Wix's email marketing feature is a powerful tool that can help small businesses to reach and engage with their customers. The platform's easy-to-use interface and customizable templates make it easy for businesses to create professional-looking emails, and the segmentation and automation capabilities can help businesses to increase the relevance and effectiveness of their campaigns.


Mobile Device Optimization


Example of Mobile optimization

Mobile device optimization is an important aspect of website design, as more and more people are accessing the internet from their smartphones and tablets. Wix provides an easy-to-use interface for optimizing your website for mobile devices, which can help to ensure that your website is accessible and functional on any device.


One of the key benefits of mobile device optimization is that it can help to improve your website's search engine performance. Google and other search engines prioritize websites that are mobile-friendly and penalize those that are not. By optimizing your website for mobile devices, you can increase the chances of your website appearing on the first page of search results, which can help to increase your visibility and drive more traffic to your website.


Another benefit of mobile device optimization is that it can help to improve the user experience for those accessing your website on a mobile device. By optimizing your website for mobile devices, you can ensure that your website is easy to navigate and that all of the features and functions are accessible. This can help to keep visitors engaged and increase the chances of them returning to your website. Additionally, Wix's mobile editor allows you to make changes and have a full control of how your website will look on mobile devices.

Overall, mobile device optimization is a crucial step in ensuring that your website is accessible and functional for all visitors, regardless of the device they are using.Optimizing your website to be accessed on any device will be beneficial for someone visiting your website on a mobile phone or other device. Neglecting to optimize your website for mobile devices will reduce the visibility of your website as Google will penalize it. Editing your website for a mobile device can simply be done in the Wix Editor, and it is highly recommended for this to be done to increase chances of appearing on the first page of a search result.



Wix provides many services to assist in building and optimizing your website. Building a website includes managing all features and content, boosting traffic, and marketing your company; it is much more


than simply setting it up. Effectively managing your website to ensure you are getting traffic can sometimes be difficult, and that is why utilizing the services of a Wix Specialist can help to further the success of your business. Through advanced knowledge and experience, a Wix Specialist can optimize your website to allow for a dynamic website for your company. CodeMasters is an agency that offers services that provides your business with an optimized website, boosting your online presence. An optimized website performs better and can contribute to a company’s growth.



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