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How To Effectively Target Your LinkedIn Campaigns to Get More Leads For Your Business

Updated: Oct 19, 2023

graph showing Linkedin leading other platforms in lead generation

There are a variety of important factors in advertising that can determine whether or not it will perform successfully. One of the most important factors would be the ability to effectively target your audience. Being able to effectively target your audience ultimately determines the success of the campaign, how impressionable it was, and the number of conversions that amounted from the campaign.

Target your LinkedIn Campaign

In order to effectively target your desired audience, it is essential to have a comprehensive understanding of who is included in your audience. Acquiring specific audience information can result in a high performing campaign. There is an abundance of information that is beneficial to know about your target audience, including gender, age, location, income, occupation, and interests, among others. Advertising on LinkedIn has proven to be effective partly due to being such an expansive network. When advertising on LinkedIn, you are marketing to the largest online professional network of 875 million users. Further, LinkedIn provides the ability to specifically target your campaign to a particular group of people through enhanced targeting abilities, including geographic locations, audience attributes, matched audiences, and audience size. This targeting ability can generate significant results for your company.

There are a variety of ways to specifically target your audience on LinkedIn, including the following:

1- Location Targeting

example of location targeting using Linkedin

Targeting your audience on LinkedIn based on location is a powerful way to reach the right people and drive results for your business. By narrowing your audience to a specific location, you can ensure that your content and messages are reaching the people who are most likely to be interested in what you have to offer. This can be particularly useful if you are a local business, looking to target customers in a specific geographic area.

To target your audience on LinkedIn based on location, you can use the platform's advanced targeting options. This includes the ability to target by country, state, city, and even postal code. You can also target based on radius, which allows you to reach people within a certain distance of your business or a specific location. This can be particularly useful for businesses looking to reach customers in a specific area or region.

Another way to target your audience on LinkedIn based on location is by using LinkedIn Groups. LinkedIn Groups are communities of professionals with common interests, and you can use them to connect with and engage with people in your target audience. By joining groups related to your industry or business, you can reach people who are interested in your products or services, and you can use the platform's advanced targeting options to target groups based on location. This can help you to reach the right people and build meaningful relationships with your target audience on LinkedIn.

2- Matched Audiences

Matched Audiences is a targeting feature on LinkedIn that enables businesses to reach specific groups of people based on their email addresses, website traffic, or LinkedIn Company Page followers. This powerful targeting tool allows businesses to target their audience more precisely, reach the right people, and achieve their marketing goals. Matched Audiences enables businesses to upload a list of email addresses or match their website visitors to LinkedIn profiles, allowing them to target their audience with personalized content and messages.

Matched Audiences provides businesses with valuable insights into their target audience, including information on job title, seniority, company size, and more. This information can be used to inform marketing strategies and optimize targeting efforts, ensuring that businesses are reaching the right people with the right messages. Matched Audiences also enables businesses to retarget website visitors, allowing them to show ads to people who have already engaged with their brand or content.

Matched Audiences is a powerful tool for businesses looking to reach their target audience on LinkedIn. Whether you are looking to drive leads, build brand awareness, or engage with your existing customers, Matched Audiences provides the tools and insights you need to achieve your marketing goals. With Matched Audiences, businesses can target their audience with precision, reach the right people, and achieve their desired outcomes. Whether you are a small business just starting out or an established brand looking to grow your online presence, Matched Audiences is a valuable tool for reaching your target audience on LinkedIn.

3- Audience Attributes

example of setup of linkedin campaigns using Audience attributes

There are many audience attributes provided on LinkedIn that allow for specific targeting and exclusion of various people. On LinkedIn, there is the ability to target users based on company information, education, job experience, interests/traits, and demographics. Attributes for company information include: the size, growth rate, industry, revenue, connections, following, and category. The ability to target based off of such an extensive list of occupational information, can allow for more refined targeting based on a variety of company data. Education attributes include the ability to advertise to users of certain schools, degrees, and fields of study.

The ability to target users based off of their knowledge can be beneficial when attempting to find out essential educational information. Job experience attributes include job title, function, experience, seniority, and skills. Job experience attribute targeting can create an opportunity to advertise to a specific group of individuals, based on all information regarding their professional working experience. Interests/traits attributes include member interests, traits, and groups. Member traits and interests are based off of engagement with categories or various interactions on LinkedIn, pulling users who match the interests and categories that you chose to include or exclude, allowing you to match detailed personal information.

Member groups are a clear indication of what a user is interested in. Targeting a group that is relevant to your campaign can help to generate success for your campaign. Demographic attributes include the ability to target users based on their gender and their age. Awareness of personal information can be crucial regarding who you want to view your campaign.


There is no argument that targeting with LinkedIn can be very effective. The detailed attributes from which to select are beneficial when it comes to being able to advertise to the people who should see your campaign, and not advertise to those who don’t. It is important to remember that excluding users based off of various informational inputs can be beneficial. The more specific and optimized a target audience is, the more success will be reaped from it with respect to campaign performance. Campaign-specific audiences can contribute to generating a higher performing campaign, and subsequently delivering a high CTR and ROI. Getting started with LinkedIn’s Campaign Manager is a simple process, but to craft effective campaigns can be difficult. CodeMasters’ expert ad service can create profitable ads for your business, generating significant leads and conversions. Visit the CodeMasters website for assistance with your advertising efforts.



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