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Static Pages vs. Dynamic Pages on Wix

Updated: Apr 15

graphic of cartoon with writing Static vs dynamic, what's the difference ?

Creating an engaging and informative website is a fundamental task for any digital agency. In this context, understanding the difference between static and dynamic pages, especially on platforms like Wix, is crucial. This blog delves into the nuances of static pages vs. dynamic pages on Wix, exploring how each type influences the functionality and user experience of a website.

Static Pages

Static pages on Wix, and generally in web development, represent the traditional method of web design where each page is designed and displays the same information to every visitor. Here's a more detailed look at the characteristics and use-cases for static pages:

Characteristics of Static Pages

  1. Fixed Content: The content (text, images, videos) on static pages doesn't change unless manually edited by the webmaster.

  2. Simplicity in Design: These pages are straightforward to create.

  3. Consistent Performance: Static pages load faster as they require less server-side processing. They display the same content, making them predictable in terms of performance.

Use Cases for Static Pages

  1. Brochure Websites: Ideal for small businesses or portfolios where the primary goal is to provide information that doesn’t frequently change.

  2. Landing Pages: For marketing campaigns, static landing pages can effectively deliver the intended message without the need for complex functionalities.

  3. Documentation: For software or product documentation where the information remains static over longer periods.


  1. 100 Page Limit: Wix allows a maximum of 100 static pages, which can be a limitation for larger sites.

  2. Scalability: Managing a large number of static pages can become cumbersome, as each page needs to be updated individually.

  3. Lack of Interactivity: Static pages don’t offer the same level of user engagement or personalization as dynamic pages.

  4. Content Update Challenges: For sites requiring regular content updates, static pages can be inefficient, demanding more manual intervention.

Dynamic Pages

Dynamic pages on Wix bring a higher level of flexibility and interactivity to website design. Here's a more comprehensive exploration:

Core Characteristics

  1. Data-Driven Content: Dynamic pages pull content from Wix's CMS collections, enabling real-time content updates without manual page edits.

  2. Two Main Types:

    • Dynamic List Pages: Act like catalogs or indexes, showing multiple items from a collection (e.g., products in an online store).

    • Dynamic Item Pages: Offer detailed views of individual items from the collection (e.g., a single product page).


  1. Scalability: Ideal for websites with large amounts of content. Adding new items to the collection automatically generates new URLs.

  2. Consistency in Design: Despite the dynamic content, the overall page design remains consistent.

  3. Efficient Content Management: Updates in the collection reflect across all relevant dynamic pages.

  4. SEO Benefits: Dynamic pages can be optimized for search engines, enhancing the site’s visibility.

Design and Functionality

  • Combination of Static and Dynamic Elements: While the bulk of the content is dynamic, elements like headers and footers remain static.

  • Customization: Designers have control over how elements on a dynamic page connect to the collection's content.

  • User Interaction: Features like filters and search functions can enhance user experience by allowing visitors to navigate through dynamic content easily.

Challenges and Considerations

  • Complexity in Setup: Requires a good understanding of Wix's CMS and dataset configurations.

  • Performance Optimization: Large dynamic sites might require optimization to ensure fast loading times and smooth user interactions.

Setting Up Dynamic Pages on Wix

Setting up dynamic pages on Wix involves a series of steps that allow for a customized, data-driven web experience. Here's an expanded look into the process:

1. Creating the Dynamic Item Page

  • Starting Point: Choose an existing collection to base your dynamic item page on.

  • Design Flexibility: You can either use a pre-designed template or customize the page by adding or deleting elements.

2. Customizing Page Elements

  • Element Selection: Add various elements like text boxes, images, or buttons.

  • Data Connection: Connect each element to specific fields in your collection to display the corresponding data.

3. Ensuring Correct Data Connections

  • Verification: Regularly check that each page element correctly retrieves data from the intended collection field.

  • Adjustments: Modify connections as needed to ensure accurate data representation.

4. URL Configuration

  • Dynamic URLs: Each item page URL acts as a filter, showing content based on the collection item.

  • Customization: Modify URLs to reflect specific collection items, enhancing user navigation and SEO.

5. Integrating Dynamic Pages into the Site

  • Accessibility: Link dynamic pages to the site menu or other linkable elements for easy visitor access.

  • Indexing: Create an index page with static elements that link to various dynamic pages, providing a comprehensive view of the content.

Conclusion: Static Pages vs. Dynamic Pages

For digital agencies like CodeMasters, the choice between static pages vs. dynamic pages on Wix depends on the specific needs of the project. Static pages offer simplicity and direct control, suitable for smaller, content-stable sites. Dynamic pages, on the other hand, provide scalability and flexibility, ideal for content-rich sites requiring regular updates. Understanding these nuances is key to effectively using Wix’s capabilities to deliver optimal web solutions.

Mastering the setup of dynamic pages on Wix can greatly enhance the capability to deliver sophisticated, content-rich websites. This process allows for efficient content management and a tailored user experience, making it a valuable skill in web design and development. Understanding the nuances of Static Pages vs. Dynamic Pages on Wix is key to creating effective online solutions. Contact us today to learn more.


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