Best ZoomInfo Competitors & Alternatives in 2025

ZoomInfo Alternatives & Competitors are essential for businesses looking to enhance their sales and marketing efforts with high-quality data. However, ZoomInfo is not the only option available. Whether you’re searching for a cost-effective alternative, a tool with better accuracy, or a solution tailored to your industry, 2025 offers a variety of competitive options to explore.

If your business is focused on optimizing sales and customer management, consider Pipedrive vs. Monday.com to find the right CRM solution. For companies looking to streamline financial operations, comparing Xero vs. QuickBooks Online can help integrate sales data with financial management. And if you're scaling your marketing strategy, check out how to create an SEO content strategy to attract more leads into your pipeline.

When searching for a ZoomInfo competitors, businesses must consider cost, data accuracy, integrations, and additional features that align with their sales and marketing needs. Below, we dive deeper into the leading competitors and highlight real-world examples of how businesses benefit from each tool.

1. Apollo.io – The Best Budget-Friendly Sales Intelligence Tool

Apollo.io is a cost-effective alternative to ZoomInfo, offering a massive database of over 275 million contacts, advanced prospecting tools, and built-in sales engagement automation. Unlike ZoomInfo, Apollo includes email sequencing, automated outreach, and call dialers, making it a one-stop solution for both lead generation and outreach.

Key Features:

• AI-Powered Search & Prospecting: Find ideal leads based on firmographic, technographic, and intent data.

• Automated Email Sequences & Call Dialer: Reach prospects directly from the platform without external email or phone tools.

• LinkedIn Integration: Enrich leads and gather additional data from LinkedIn profiles.

• Free Plan Available: Unlike ZoomInfo, Apollo offers a free plan with limited access to its database, making it a great option for startups and small businesses.

  
  

Example Use Case:

A SaaS startup with a $5,000/month sales budget used Apollo.io instead of ZoomInfo to reduce costs by 50% while achieving similar lead generation results. By leveraging Apollo’s AI-driven lead scoring and email sequencing, they increased their outbound email response rates by 25% within three months.

Pros & Cons:

✅ Pros: Affordable pricing, strong automation, and good search filters.

❌ Cons: Data accuracy can be inconsistent; lacks extensive intent data like ZoomInfo.

2. 6sense – The Best for Predictive Analytics & Intent Data

6sense is an account-based marketing (ABM) platform that helps businesses predict which prospects are ready to buy based on their behavior across the internet. Unlike ZoomInfo, which focuses on raw contact data, 6sense uses AI to track buyer intent signals across multiple channels.

Key Features:

• AI-Based Intent Detection: Tracks prospects engaging with industry content, competitor websites, and searches related to your offerings.

• Multi-Channel Engagement: Connects insights to personalized ad targeting, sales outreach, and automated email marketing.

• Deep CRM & Marketing Automation Integration: Works seamlessly with Salesforce, HubSpot, Marketo, and more.

Example Use Case:

A B2B cybersecurity company targeting enterprise clients replaced ZoomInfo with 6sense and saw a 30% increase in high-intent leads. By using 6sense's predictive modeling, they prioritized prospects actively researching cybersecurity solutions, leading to a 40% shorter sales cycle.

Pros & Cons:

✅ Pros: Best for predictive analytics and intent-based prospecting; integrates well with CRM and marketing platforms.

❌ Cons: Higher learning curve; not ideal for simple contact list searches.

3. Clearbit – The Best for Real-Time Data Enrichment

Clearbit, now part of Hubspot, is ideal for companies looking to enrich existing contacts rather than build prospecting lists from scratch. Instead of offering a large static database like ZoomInfo, Clearbit pulls real-time updates from 250+ data sources, ensuring highly accurate and current contact details.

Key Features:

• Real-Time Contact & Company Data Enrichment: Updates missing firmographic data, including employee count, tech stack, and funding details.

• Seamless CRM Integration: Works well with Salesforce, HubSpot, and Segment to enrich leads in real-time.

• API Access for Custom Integrations: Businesses can plug Clearbit into their workflows for on-demand data refresh.

  
  

Example Use Case:

A fast-growing HR tech startup used Clearbit to automate lead enrichment in their HubSpot CRM. By ensuring each inbound lead had verified contact details and firmographic insights, they improved lead conversion rates by 35%.

Pros & Cons:

✅ Pros: Real-time updates, seamless CRM integrations, and strong firmographic insights.

❌ Cons: Limited standalone database; better for enrichment rather than bulk prospecting.

4. Lead411 – The Best for Verified Contact Data & Intent Tracking

Lead411 is a strong budget-friendly alternative to ZoomInfo that prioritizes data accuracy and verified contact information. It’s particularly useful for companies that need both high-quality phone numbers and email addresses with a lower price tag than ZoomInfo.

Key Features:

• Verified Contact Data: Emails, phone numbers, and direct dials with a 95%+ accuracy rate.

• Intent-Based Prospecting: Identifies leads based on buying intent signals and company growth triggers.

• Affordable Pricing Tiers: More cost-effective for small-to-mid-sized businesses compared to ZoomInfo.

Example Use Case:

A regional IT services firm used Lead411 to replace outdated sales prospecting lists from ZoomInfo. The result? A 60% decrease in bounced emails and a 20% increase in call connection rates within two months.

Pros & Cons:

✅ Pros: High data accuracy, verified phone numbers, and cost-effective.

❌ Cons: Smaller database size; fewer automation features than ZoomInfo.

Maximizing Sales & Marketing with the Right Tools

The right sales intelligence platform should work alongside your CRM and marketing automation tools. If you're deciding between financial management software, compare Wave vs. QuickBooks for an option that integrates smoothly with your business tools. For businesses leveraging automated outreach, consider the best automated invoice processing software to streamline financial workflows. And if you're managing independent contractors or freelancers, using the best 1099 software for accountants can help ensure compliance and efficiency.

ZoomInfo vs. Apollo, 6sense, and Other Competitors

To help businesses make an informed decision, the table below compares the key features, pricing, and ideal use cases of ZoomInfo against its top competitors.

Feature	ZoomInfo	Apollo.io	6sense	Clearbit	Lead411
Best For	Large enterprises, sales teams, and recruiters	SMBs, startups, and sales automation	Enterprise-level ABM strategies	Real-time data enrichment	Sales prospecting with verified leads
Database Size	Extensive	Large but smaller than ZoomInfo	Focuses on intent data	Smaller than ZoomInfo	High-quality verified contacts
CRM Integrations	Salesforce, HubSpot, and more	Salesforce, HubSpot, LinkedIn	Salesforce, HubSpot, Marketo	Salesforce, HubSpot	Salesforce, Zoho, Pipedrive
AI-Powered Search	✅	✅	✅	❌	❌
Intent Data	✅	❌	✅	❌	✅
Pricing	Starts at $15,000/year	Lower than ZoomInfo	Custom pricing	Premium pricing	Budget-friendly

Why ZoomInfo is the Industry Leader

ZoomInfo has long been regarded as the top choice for businesses seeking B2B contact data and sales intelligence. Its comprehensive database, advanced search filters, and deep integration capabilities make it a leader in the industry.

Key Features of ZoomInfo:

• Extensive B2B Database: Access to millions of verified business contacts across various industries.

• Advanced Search and Segmentation: AI-powered filters to identify high-value leads.

• CRM and Sales Tool Integrations: Seamless compatibility with Salesforce, HubSpot, and other major CRMs.

• Real-Time Data Updates: Ensures that businesses always have the latest contact details.

• Intent Data and Predictive Analytics: Helps sales teams target prospects who are actively looking for solutions.

  
  

ZoomInfo Pricing Examples in 2025

ZoomInfo’s pricing is customized based on the features and data access a business requires. While the company does not publicly list its prices, general estimates based on user reviews suggest:

• Basic Plan: Starts around $15,000 per year, offering access to core database features.

• Advanced Plan: Ranges between $20,000 - $30,000 per year, including premium integrations and intent data.

• Enterprise Plan: Custom pricing, offering full access to advanced features and analytics.

For businesses looking to try ZoomInfo before committing, a free trial is available: Try ZoomInfo Free

Why Look for a ZoomInfo Alternative?

While ZoomInfo remains a leader in the data intelligence space, businesses often explore alternatives for reasons such as:

• Pricing: ZoomInfo can be expensive for small to mid-sized businesses.

• Data Accuracy: Some users find that alternative platforms provide more up-to-date or industry-specific data.

• Integration Needs: Depending on your tech stack, a different tool might offer better integrations.

• Feature Preferences: Some businesses need a tool with better automation, analytics, or lead enrichment capabilities.

Final Thoughts – ZoomInfo Alternatives & Competitors

The best alternative depends on your business needs:

Alternative	Best For	Pros	Cons
Apollo.io	SMBs & Startups	Affordable, built-in automation	Inconsistent data quality
6sense	Enterprise ABM & Intent Data	AI-driven insights, predictive analytics	Expensive, complex setup
Clearbit	Data Enrichment & CRM Users	Real-time updates, great integrations	No bulk contact lists
Lead411	Sales Teams & Phone Prospecting	High data accuracy, intent signals	Smaller database sizeFinal Recommendation Based on Business Type:

• For small businesses & startups: Apollo.io (affordable, easy automation).

• For enterprise sales & ABM: 6sense (best intent-based data).

• For companies enriching existing data: Clearbit (real-time CRM data enhancement).

• For teams focused on direct outreach: Lead411 (high-quality, verified phone & email contacts).

Before making a decision, take advantage of free trials and demos to test which tool aligns best with your business goals.

👉 Try ZoomInfo Free or explore these alternatives based on your needs!